Eco-Friendly Lingerie: A Growing Trend Among Women in India – News18

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Elevate your lingerie collection and embrace the ultimate in luxurious comfort with eco-friendly lingerie

Eco-friendly lingerie is a revolution in every stitch, a reminder that fashion can be both empowering and responsible.

In today’s ever-evolving consumer landscape, a noticeable shift is underway. People are wholeheartedly embracing eco-consciousness in every facet of their lives. From sustainable homes, eco-friendly offices, and responsible tourism choices to the smallest everyday items like clothing, garbage bags, and recycling bins, sustainability has firmly established itself as the new norm.

Yet, amid this environmentally conscious revolution, one question lingers: What about the garments closest to our skin?

“Today, more and more women are choosing eco-friendly lingerie as part of their sustainable lifestyle. This burgeoning movement reflects a growing awareness of the importance of sustainability and a desire for products that not only make them feel good but also contribute positively to the environment,” say Heli and Neli Kools, Founders, Intimate Queen.

Sustainability Meets Style

Eco-friendly lingerie is not a mere passing trend; it is a meaningful choice that is more than aesthetics. “Crafted from organic cotton or recycled fruits and other plant-based fibres like lemon, corn, yew tree, modal, and taxol, it has gained immense popularity due to its eco-conscious manufacturing processes,” add Heli and Neli Kools.

Women are increasingly drawn to these sustainable options because they are gentle on the planet while offering the same comfort, style, and sensuality as conventional lingerie.

Comfort Without Compromise

“A legitimate concern arises when it comes to eco-friendly or environmentally conscious lingerie–comfort. To answer that, innovative plant-based fabrics made from cutting-edge blends of cotton, recycled fruits, and plant materials offer a trifecta of benefits: breathability, antibacterial properties, and a rich infusion of vitamins. Moreover, they stand as ideal choices for a healthy intimate area as they are known to maintain the pH balance of the area, offering numerous other benefits like moisture-wicking, quick-dry technology, and being super-soft,” add Kool’s.

Furthermore, environmentally conscious lingerie is thoughtfully lined with materials like Recycled Nylon and Lycra on the outer side, forming a versatile duo that gracefully accommodates a diverse range of body types.

In a world where choices matter more than ever, every woman holds the power to shape her own well-being and leave a lasting mark on the environment. The future of lingerie in India is undoubtedly poised for sustainability, with Indian women increasingly seeking transparency in manufacturing processes and ethical sourcing of materials.

Indeed, eco-friendly lingerie is a revolution in every stitch, a reminder that fashion can be both empowering and responsible.

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