The ‘girlfriend effect’ videos are going viral amassing over 2.8 million views. (Representative Image)
The ‘girlfriend effect’ trend is going viral on social media, showcasing boyfriends’ never-imagined-before glow-ups after their girlfriend or wife’s guidance. Undoubtedly, this trend has not just helped the men learn some aesthetics but also gained confidence.
The contents on TikTok are as striking as any other post on social networking sites. Content creators often create a sensation on Tik Tok that leaves the internet in awe. In a similar attempt, the women of TikTok are showing off the impact they’ve had on their other half when they enter into a relationship. They’ve named the phenomenon the ‘girlfriend effect’ or ‘girlfriend air.’ Isn’t it true that we all want to look good for our partners? Well, believe it or not, in this viral trend -‘the girlfriend effect’, women are inspiring their partners to regularly upgrade their style and overall appearance, to look and feel their best, leading to their attractive transformations.
This improvement not only focuses on getting healthier physiques but also on having thoughtful sartorial choices and better hairstyles. The ‘girlfriend effect’ trend on the social media platform showcases boyfriends’ never-imagined-before glow-ups after being in a relationship. Undoubtedly, this trend has not just helped the men learn some aesthetics; it has also helped them gain confidence.
Here are some TikTok users who shared these impressive before-and-after videos on the platform, which have garnered huge traction.
Yzelle Durán: This content creator shared a short clip on TikTok about her husband, which has become a huge trend, amassing over 2.8 million views. The video shows multiple clips of the disheveled men prior to their relationship, and after a makeover, the viewers are treated to the ‘after’ picture, which shows Yzelle’s husband striking influencer’s poses following his fashion overhaul.
Gabe Escobar: It’s not just women who are feeling the ‘girlfriend effect’, but a TikToker named Gabe Escobar has garnered an astounding 20.6 million views on a similar video. The content creator shared about how his appearance chronicling changed month by month, and thanks to his girlfriend for this transformation.
Prior to meeting his partner, Gabe shared that he went out in a crop top and blue jeans and dressed in white khakis and a thrifted women’s blouse, but after his girlfriend came into his life, he ditched those outfits for puffer jackets and a sweatshirt, as well as a different hairstyle.
At the same time, while this ‘girlfriend effect’ sounds like a win-win, it has its downsides too. As quoted by Lad bible, some TikTokers have expressed concerns about depersonalizing men’s wardrobes.
In a viral video about the same, a TikTok user explained that women unintentionally risked ‘overhauling their boyfriends and completely redesigning them’. If this woman is helping him find a more tasteful way of executing his personal style, that’s one thing. But a lot of women are not doing that.”
“They are just purely telling their boyfriends what to wear and getting rid of any sort of personal style that these boys have accumulated for themselves,” they added.
Meanwhile, a pretty disheartening trend called ‘boyfriend air’ is also making waves on the internet, in which women share their transformation story with their past photos as they spend more time with their partners and spend less time on self-care.
What are your views on this ‘girlfriend effect’?
